Sunday, February 19, 2012

Choosing a Domain Name

In choosing a domain name is a major consideration when doing business online, and it is often one of the first issues to be addressed. While a good domain name won't guarantee success, it can have a positive (or negative) impact on almost every aspect of online business. A "good" domain is one that is easy to remember and minimizes confusion. If you are acquiring a name that has the potential to cause confusion, it is generally recommended that you obtain the most logical variations This often includes non-hyphenated and hyphenated variations, along with words that are phonetically similar and common misspellings. I personally don't suggest the hyphenated ones as it's not something you could blurt out and someone would remember in conversation.

I use godaddy.com which has an affiliate program as well. I should be participating in it, but I haven't yet. For example if you purchase a domain name through my link, I would get paid. Hmmm, I need to add it I suppose. The dot com one is the best if you can get it. It runs between $9 and $15 per year, not bad. The dot us and others are an option and usually are about $5 per year. So that being said, you probably want to create an account at godaddy.

Here is one of my mistakes regarding Domain names that you can learn from. I let one expire once. I had a lot of articles forwarded to it and needless to say, I had to go into each one and edit it and resubmit. A lot of work on my part. I could have purchased it, but guess what? They now wanted $3 grand for it because I had built traffic to it. Ughhhh. If you plan on being famous one day, it's not a bad idea to purchase your name.com. Google evanmarkatz.com and see what comes up. I will be doing this soon and will probably have a blog or my site connected to it. Buying ans selling domain names by the way is yet another way to make money online. Some make a killing doing this.

Another reason why you need a domain name is you will be doing article marketing. The best article sites will now allow affiliate links. The solution is to forward your affiliate link to your domain name and then you can put that in the article and it will click straight to the sales page. Many bum marketers use this technique alone to do affiliate marketing. They just flood the web with articles that go straight to the affilate sales page. It's a pretty easy way to make money but not as effective if they have to go though a site or blog first.

The reason for this is that if it goes to say a Squidoo lens or blog, they get to read more of your material and it builds trust. They are more apt to purchase. The average reader does not purchase from the first click through. I made some money this way, but it wasn't very consistent. I had written about 100 articles linking straight to an affiliate sales page via an affiliate link. It is a good way to start out though. About six weeks ago, I forwarded the domain name from the product itself to my lens. The traffic soared and up it went in the search engines. More sales for me! Had I had to manually go in and change the links in the article to the lens it would have taken hours, maybe a day or so of tedious work. Because I had the domain name, it was a one stop. I hope that did not confuse you. I remember when I first started, for some reason domain names just boggled my mind.

When choosing a domain name, make it as simple and easy as possible. One that if you told someone, "hey you can find me at ___________.com, they would be apt to remember. Mimi Tanner who owns www.getyourexback.com is probably a millionaire.